Why attend Product Discovery workshop?
Speaker & Author
Nikkel is a user-centred & product-oriented designer from Bremen / Hamburg, Germany, working at XING. He founded the Design Made For You studio and created the Unstuck Map. He writes and speak a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. He is passionate about bringing product thinking to the world of product development to see more successful products tailored to people’s needs.
Jan is a lean product manager and entrepreneur with over ten years of professional experience. After co-founding two tech startups he worked as a product manager for companies like Otto, Breuninger or XING. Currently, he is helping organisations with product management and product discovery as a freelance consultant. He is passionate about agile, problem solving and innovation.
March 25th 2017, Berlin, Germany
Welcome & Introduction
Outcome-driven innovation in a nutshell
Understand why product innovation is crucial to success and survival of every business
Understand the basics of human-centered value creation
Learn how to identify intent and desired outcome of a new innovation effort
Product Discovery case studies
Learn about outcome-driven innovation processes and possible pitfalls based on examples from the real world
Product Discovery Tools
Get a brief introduction to Product Thinking
Learn how to structure and optimize Product Discovery using Discovery Sprints
Understand how to apply the Unstuck Map
Analyze an existing product (with Unstuck Map on Flipchart)
Conduct a quick Product Discovery
Build a strong narrative around your findings
Develop and pitch a compelling story of your discovery exercise
Berlin Lean Prototyping